• An insight into the basics of the poultry entrepreneurship and entails the reader to have a brief and significant understanding of the concept of entrepreneurship in general and poultry entrepreneurship in particular.
• Basic knowledge about how to start an entrepreneurial poultry farming covering almost all the basic aspects related to the field.
• First hand knowledge to the entrepreneurs to start the poultry farming by using the resources present locally.
• Creating awareness among the masses about the benefits of poultry farming and to take up backyard, broiler and layer farming as a business module for sustainable source of income and hence employment.
• Serve as an encyclopedia of poultry husbandry practices and will help to guide practicing poultry farmers as well as starter (youth entrepreneur) in starting the poultry entrepreneurial venture from the scratch.
