New Paradigms in Business Management and Information Technology
Contents: Preface. I. New paradigms in business management: 1. Banking sector in India: evolution, road ahead and e-banking/Annu Agarwal. 2. Impact of repo-rate on strategic management of business enterprises/C.P. Chawla. 3. Impact of infrastructure development on the rural market of India/Vikas Mehra and Deepak Trivedi. 4. Energy conservation: an effective tool for business management/Monika Gupta. 5. Green marketing in India: an overview/Neha Bhatia. 6. Investment pattern of Indian and other Asian stock markets/Nisha Jindal. 7. Understanding SERVQUAL technique for measuring service quality/Sarmistha Sarma. 8. Retail sector in India: opportunities and challenges/Sukhvinder Singh. 9. Stress in the workplace meeting the challenge/Shilpa Arora. 10. Role of mathematical programming in decision-making/Sonal Aneja. 11. Quality of living at work place: a novel exemplar in management/Sneha Sharma. 12. A study on the fiscal policy: an overview/Taxila Arora. 13. Leadership challenges - managing change in organizations/Yasha Aggarwal. II. New paradigms in information technology: 14. CRM strategies and its application/Arti Gupta. 15. E-commerce and its applications/Abhishek Tripathi. 16. CRM working in cloud/Ankita Sharma. 17. Encrypting database contents for efficient query processing/Ankit Dhamija. 18. Information management and intelligent organization/Ankita Minglani. 19. Understanding the significance of OSS in knowledge proliferation/Hemant Kumar. 20. Information technology and competitive advantage/Kamal Preet Kaur. 21. Android (operating system) revolution in mobile technology/Lavisha Ahuja. 22. Green computing/Madhu Chauhan. 23. Data warehouse and its application in IT and management/Shubhra Dwivedi. 24. Fundamentals of cellular networks/Simranjeet Kaur. 25. Biometric ATM: a banking solution to rural India/Sudeepa Roy Dey.
The present day economic environment is ruled by the changes in Business Management and Information Technology. The uniqueness of both the disciplines is the fact that they have a direct impact on the global economy. Academicians and industry experts in Business Management and Information Technology are redefining the standards of both the disciplines. The role of these two areas is complementary in nature with one trying to promote the other. They are the two faces of same coin. This book New Paradigms in Business Management and Information Technology is an effort to bring both these domains on the same platform and explore certain path breaking technologies that are going to be the 21st century paradigms.
It is the endeavor of the authors, to present current and futuristic literature, for the readers and a humble attempt to explain various facets of Business Management and Information Technology. Hopefully, it will enlarge the available literature in these functional domains. (jacket)
The present day economic environment is ruled by the changes in Business Management and Information Technology. The uniqueness of both the disciplines is the fact that they have a direct impact on the global economy. Academicians and industry experts in Business Management and Information Technology are redefining the standards of both the disciplines. The role of these two areas is complementary in nature with one trying to promote the other. They are the two faces of same coin. This book New Paradigms in Business Management and Information Technology is an effort to bring both these domains on the same platform and explore certain path breaking technologies that are going to be the 21st century paradigms.
It is the endeavor of the authors, to present current and futuristic literature, for the readers and a humble attempt to explain various facets of Business Management and Information Technology. Hopefully, it will enlarge the available literature in these functional domains. (jacket)
