The Challenge of Public Relations

The book Mass Communication: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations. Contributions of empirical research including communication research to theory and practice of mass communication and giving this discipline an identity of its own and a stable footing.