Tourism Destination Management : Principles and Practices
Contents: Preface. 1. Introduction to travel and tourism. 2. Travel motivators and destination lifecycle. 3. Impact assessment and feasibility study. 4. Tourism operations and physical capacity. 5. Human resource development in service industry. 6. Management functions and planning patterns. 7. Tourism marketing components and positioning. 8. Tourism and hotel industry. Bibliography. Index.
"This book presents a comprehensive view of tourism industry and its relationship that exists in between various tourism markets. This book also examines the basic competitive phenomenon which based on sustainability. It also examines financial and managerial overview of tourism industries with its growth potential. In simple terms, it reflects how it is being organized, run and managed. How our desire to spend holidays and use our leisure time to creates and industry that is expanding day to day?
This book coveres all aspects from organizational, promotional, planning, competitiveness and marketing. This book explains how this industry can be utilized from the particular businesses. Special emphasis is being given on various segments of operations in the hospitality industry and its increasing dimensions at the national and global markets.
The book will be of great interest to the planners, policy makers, educators, researchers and professionals at different levels in government, universities and bodies of professionals in the field of tourism, travel, forestry and hospitality industry." (jacket)