Tourism Marketing : Market Practices in Tourism Industry

Contents: Preface. 1. Introduction. 2. Role of Tourism Industry in Indian economy. 3. Tourism policy and planning. 4. Tourism marketing. 5. Tourism marketing mix. 6. Case studies of selected organisations. 7. Mountain tourism and management. 8. Adventure tourism and its importance. 9. Some conclusions and suggestions. 10. Organizational goals. 11. Tourist arrivals in India some highlights. Bibliography Books for references. Index.

"Tourism Marketing : marketing practice in Tourism Industry is the first book of its kind in the world of tourism marketing. The author has done a lot of grassroots research work in establishing facts on the studies of tourism marketing after scanning various areas of marketing research for example, the chapters like role of tourism industry in India, tourism policy and planning, tourism marketing, tourism marketing mix, case studies of some organizations, mountain tourism and management, adventure tourism and its importance, conclusions and suggestions, organizational goals, tourism and arrivals in India some highlights have been explained with unique studies and research work.
The studies on marketing mix and tourism policy and planning have explained excellent strategies on various aspects of tourism.

The author has given sufficient proofs in support of his research work on tourism marketing and marketing practices in tourism industry in India. The book is an unique research account on tourism strategies and marketing in this country. It is an excellent asset for the students, scholars and expert of tourism marketing in the world." (jacket)