Tourism Services and Operations

Contents: Preface. 1. Travel agency to meet demands of travel. 2. Travel is a growth industry. 3. Servicing inbound tourists. 4. Travel-related products. 5. Role and functions of tour operator. 6. Improving tour operator performance. 7. Travel retailers and wholesalers. 8. Guides and escorts. 9. Code of conduct of the association of British travel agents. Appendices. 10. Optimizing information technology for the travel agency. 11. Tourism information sources. 12. Tourism brochures to boost business. 13. Creating travel brochure that sells. 14. Airline Ticketing and airport. 15. Domestic ticketing procedures. 16. Computerised reservation system (CRS). 17. Baggage rules. 18. International regulations. Bibliography. Index.

"In tourism like any other services products, there are customers, producers, suppliers, wholesalers and retailers. This book covers their functions and linkages along with the qualities required for personnel employed. It discusses the functions of travel agency, tour operators, tourist guides and other tour escorts. In the end reader is familiarised with the procedures, sources and data for obtaining information on the various components of the tourism system. " (jacket)