Transfer of Farm Technology and Communication Skills

Contents: 1. Transfer of farm technology. 2. Communication: A tool for technology transfer. 3. Verbal communication: How to make it effective. 4. Non-verbal communication. 5. Listening. 6. Writing for farmers. 7. Presentation techniques.

Transfer of farm technology is a complex process involving social sciences, scientists, farmers and extension experts. To transfer farm technology each and every actor in the process need be familiar with communication skill.

In Extension Education greater emphasis is given in teaching, research and field extension work. The authors out of their lifelong experiences have realized the need for effective communication. The present book is written out of such realization. The book is designed for use by extension scholars, scientists and field professionals. The book may help to be good communicators for farmers residing in rural areas.