A Guide to Entrepreneurship

"This classic guide to entrepreneurship, now completely revised and updated, is packed with examples and case studies, demonstrating how (and how not) to make a small business work. The book will help readers decide whether this is a course they want to pursue, what skills and disciplines they will need to make a go of it, and what obstacles they will need to overcome along the way. Areas covered include: Avoiding the pitfalls of the “single-skill” entrepreneur; raising capital and managing cash; getting the market right; investing in new technology; getting to grips with red tape, and managing growth."