Advertising Marketing and Sales Management

Contents: Preface. 1. Strategic Marketing Management. 2. Sales, Distribution and Territory Management. 3. Principles of Advertising. 4. Integrated Marketing Communications. 5. Marketing Communications. 6. Global Marketing/International marketing. 7. Industrial marketing. Bibliography. Index.

Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs brochures, commercials direct mailings or e-mail messages personal contact, etc.

Advertising marketing, promotions public relations and sales managers coordinate their companies market research marketing strategy, sales, advertising, promotion, pricing, product development, and public relations, activities. In small firms, the owner or chief executive officer might assume all advertising promotions marketing sales and public relations responsibilities. In large firms which may offer numerous products and services nationally or even worldwide an executive vice president directs overall advertising marketing and promotions sales and public relations policies. (jacket)