Agricultural Innovations and Mass Media

Contents: Preface. Foreword. 1. Our crops and our radio: Sangam Community Radio’s initiatives to preserve traditional crops/V. Durga Bhavani and D. Suprasanthi Devi. 2. Electronic media in agricultural development/M.V. Ramanamma. 3. Diffusion o farm innovations: a re-look at the model/D.V.R. Murthy and Yohannes Shiferaw. 4. Social media for agricultural development in India: a perspective/B.P. Mahesh Chandra Guru and C.K. Puttaswamy and Gopala. 5. Effectiveness of Kannada agriculture reporting: an empirical study/H.K. Mariswamy, N. Sanjeevaraja and Nagarajamurthy. 6. Role of mass media in promoting farm mechanization: a study of Krishna Delta region/G. Anita….

Agricultural Innovation is a leading concept of new application of evolving technologies that apply to food production and security, water management and also agro based including aquaculture, pisciculture, Seri culture and sylviculture etc. All pervading threats of drought, antural calamities like cyclones, hurricanes and fast depletion of resources like arable land, water, fertility of the soil have been forcing the agriculture sector to vie for innovations. Development of Research and technology could successfully find solutions to these problems in the form of improved seeds, large number of varieties of biofertilisers, storage facilities, integrated pest management, solid waste management, modern implements, mechanization, eco friendly agro practices etc. (jacket)