Agro Food Processing and Marketing
Contents: Preface. 1. Foods and nutrition: an overview. 2. Nutritive value and uses of fruits. 3. Nutritive value and uses of vegetables. 4. Nutritive value and uses of spices and plantation crops. 5. Food processing and preservation. 6. Principles and methods of food processing. 7. Food shelf life and storage. 8. Food processing and techniques. 9. Food packaging. 10. Agribusiness: food industry. 11. Agribusiness: cereals industry. 12. Agribusiness: dairy industry. 13. Market and marketing. 14. Market segmentation. 15. Agro-food marketing. 16. Market potential of various fruits and vegetables products. 17. Market potential of plantation and spice products. 18. Market potential of oil seed base products. 19. Indian food market. 20. Food chain concept. 21. Food market development. 22. Food marketing cycle and channels. 23. Consumer behavior: the psychology of marketing. Glossary. Appendix. Subject index.
India is the world\'s second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially in areas of canning, dairy and food processing, specially processing, packaging, frozen food/refrigeration and thermo processing. Fruits and vegetables, fisheries, milk and milk products, meat and poultry, packaged/convenience foods, alcoholic beverages and soft drinks and grains are important sub-sectors of the food processing industry. Health food and health food supplements are another rapidly rising segment of this industry which is gaining vast popularity amongst the health conscious.
Agro-food marketing refers to buying and selling the economic incentive structure and goods handling system for food, from the point of production through processing and distribution to final sales to consumers. (jacket)
India is the world\'s second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially in areas of canning, dairy and food processing, specially processing, packaging, frozen food/refrigeration and thermo processing. Fruits and vegetables, fisheries, milk and milk products, meat and poultry, packaged/convenience foods, alcoholic beverages and soft drinks and grains are important sub-sectors of the food processing industry. Health food and health food supplements are another rapidly rising segment of this industry which is gaining vast popularity amongst the health conscious.
Agro-food marketing refers to buying and selling the economic incentive structure and goods handling system for food, from the point of production through processing and distribution to final sales to consumers. (jacket)
