Authentic Personal Branding : A New Blueprint for Building and Aligning a Powerful Leadership Brand

Contents: Foreword/Marshall Goldsmith. Preface. Author\'s profile. 1. Introduction. I. Authentic Personal branding: 2. An authentic personal branding model. 3. Define and formulate your personal ambition. 4. Define and formulate your personal brand. 5. Formulate your personal balanced scorecard. 6. Implement and cultivate your personal ambition, personal brand and personal balanced scorecard. 7. Aligning your personal ambition and personal brand with your behavior and actions; alignment with yourself. II. Authentic company branding: 8. An authentic company branding model. 9. Define and formulate your company ambition. 10. Define and formulate your company brand. 11. Formulate your company balanced scorecard. 12. Implement and cultivate your company ambition, company brand and company balanced scorecard. 13. Aligning personal ambition and brand with company ambition and brand; alignment with your company. Epilogue. Afterword by Dave Ulrich. Appendices. References and recommended reading. Index.

"This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable personal brand, which forms the key to enduring personal and business success. The new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic personal branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic personal brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee\'s personal brand with their company brand you can realize the \'best fit\' between employee and company, which creates a highly engaged and happy workforce."