Brain Tattoos : Creating Unique Brands That Stick in Your Customers Minds

Contents: Foreword by Jeffrey H. Gitomer. Acknowledgements. Introduction.  1. Your brand: how to crate an indelible mental mark. 2. Brand checkup: is your Tattoo One big smudge? 3. Brand Moi: your personal brand. 4. Brand warriors: qualities of great brand builders. 5. Branding basics: how to construct your Tattoo Plan. 6. Brand naming: art, skill, and luck. 7. Four engines of brand development. 8. The fifth engine: eleven tattoo tactics that speak loudly even when you whisper. 9. Internal branding: breathing the brand into your organization. 10. Before you brand, protect your assets. Epilogue: top ten tattoo taboos. Afterword by Michael Tchong. Resources. Index. About the author.