Business Environment in India : Some Aspects
Contents: 1. Doing business in India: obstacles and opportunities/Vikash Mohan Agarwal. 2. Corporate social reporting/Rita Rai. 3. Outsourcing and globalization/Priya Verma and Vandana Malik. 4. Foreign direct investment (FDI) in Indian real estate sector/Pradeep Mamgain and S.P. Kala. 5. Dimensions of foreign direct investment (FDI) in India/V. Dheenadhayalan. 6. Supply chain management practices in India/N. Balaji and Y. Lokeswara Choudary. 7. Foreign direct investment (FDI) in India\'s real estate sector/Teresa Binny. 8. Domestic outsourcing/Sanskritirani Desai. 9. Foreign direct investment (FDI): benefits and pitfalls/Basavaraj S. Hugar. 10. ICT infrastructure in India and China: a comparative view/Sawtantar Singh and Pardeep Gupta. 11. Telecommunications: a comparative study of India and China/Sawtantar Singh and Pardeep Gupta. 12. Online shopping in India/S.L. Gupta. 13. Small entrepreneurs: emerging frontiers/Sandeep Singh and Manoj Raghuvanshi. 14. Framework of e-business in India/Ritika and Neenu. 15. Some aspects of digital marketing and its consequences/Anil Kumar and Manu Gupta. 16. E-waste and environment/Himani Sharma and Vinay Chopra. 17. Information technology (IT) in the Indian economy/Anuranan Misra. 18. Brand placement in films as a marketing exercise/Tanu Narang. 19. Depository system and Indian stock market/Umesh Kumar and Ashok Kumar. 20. Carpooling: an emerging business in India/T. Shiva Kumar and S. Vijay Kumar. 21. Training effectiveness at Bharti Airtel/Rajnish Ratna and Pallak. Index.
"Business environment in India has improved considerably after the initiation of economic reforms in early 1990s. Domestic and foreign investors are finding it easier to do business after the reforms which are aimed at reorientation of the centrally controlled economy to a market-oriented one in order to foster greater efficiency and growth. This is being done by introducing greater competition in the economy through progressive internal deregulation accompanied by external competition promoted by foreign direct investment and trade liberalisation. No area of the Indian economy has been as much influenced by the impulses of reforms as the industrial sector.
The financial turmoil which surfaced in August 2007 in the US financial system has also adversely hit the Indian economy. Ever since the initiation of economic reforms, India is more integrated into the world economy than ever before. Compared to other emerging economies, India has several strengths that can help mitigate the adverse effects of the global economic crisis provided appropriate policy action is initiated.
It can safely be said that in spite of the global meltdown, Indian economy remains robust and offers ample opportunities for business, both to the domestic and foreign entrepreneurs.
This work comprises 21 research papers dealing with various aspects of current business scenario in India. The papers, authored by experts in the field, examine economic policies of the Indian Government and throw up issues for discussion among academicians, policy makers and others interested in latest trends in the Indian economy." (jacket)
