Business Policy And Strategic Management : Concepts And Applications

Contents Preface  Acknowledgements Section A: Business Strategy 1. Business Policy and Strategic Management--An Introduction 2. Strategic Intent  3. Business Strategy Formulation  4. Strategic Functions and Functional Strategies 5. Internal Analysis
 6. External Analysis 7. Competitive Gaming Strategy Section B: Corporate Strategy  8. Corporate Strategy Formulation 9. International Strategies 10. Strategic Organizational Design  11. Learning and Knowledge Organization Strategy 12. Public and Non-profit Organizations’ Strategy 13. Family and Micro Business Strategy  14. Internetworking and E-Business Strategy Section C: Enactment Strategy 15. Strategic Business Model 16. Strategic Innovation and Technology Management 17. Strategic Leadership 18. Corporate Governance and Business Ethics 19. Strategic Planning and Change Management 20. Strategic Control Index  

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically.