Case Studies in Management
Contents: Case study method: an ideal tool of learning. I. Human resources: 1. Training: investment/expenditure? 2. IR problems at HMSI Ltd. 3. Treat the human capital with respect: IT certainly pays off. 4. Diwali Gift: a choice or an offer? 5. Individual Vs. Team work. 6. Concern internatinoa. 7. Human resource development: Apitco Limited. 8. Human relations: Can we win employee loyalty? 9. HR practices at Shriram builders: an insight. 10. Talent management. 11. Nestle India Ltd.: effective cost analysis. 12. An avoidable conflict? II. Marketing management: 13. Alcon laboratories: giving sight to mankind. 14. Let’s design a logo. 15. Tata Nano: facing the rough weather. 16. Khushiyon Ki Doli: a new campaign strategy by Hindustan Unlever Limited. 17. Friends and company. 18. Reliance fresh: creating its identity. 19. Customer service or sales? 20. Social networking websites: a business perspective. 21. Remedial marketing. III. Corporate ethics: 22. Looking for greener pastures. 23. Tata group: business values and ethics. 24. The ship sank: Satyam Scandal. IV. Financial management: 25. Financial planning an essence for entrepreneurship: Octroi services. 26. ICICI Bank Ltd. 27. TO use or not to use: That is the question. V. General management: 28. An Indian style of management. 29. Role of management institutions in grooming students for undertaking summer internship. VI. Production management: 30. Productivity improvement. 31. Thermal power plant. VII. Corporate strategy: 32. The Indian telecom industry: growing leaps and bounds. 33. Bardia consulting: problems of scaling up operations and managing challenges. VIII. Management research: 34. Rally and Co.’s market research: what goes wrong. IX. Operations management: 35. Quality management in operations. X. Insurance. 36. General insurance claim: genuine or fraudulent. XI. Entrepreneurship: 37. What matters in entrepreneurship: spirit or gender. XII. Information technology: 38. Efficient information retrieval. XII. Communication: 39. The director’s decree: focusing on the leadership and communication.
