Communication and Development in India : A Sociological Perspective

Contents: Preface. Acronyms and abbreviations. 1. Introduction to mass communications. Perspectives on development communication. 3. Communication revolution in India. 4. Basic concepts in communication research. Glossary of terms. Bibliography. Index.

"The book deals with various vital components of communication and development, which contains four chapters. The first two chapters are devoted to the key issues related to theories and concepts on communication and the revolution of mass media communication in India. The third chapter is unique which focuses on perspectives and latest trends in development communication with special emphasis on agriculture, rural society, marginalized people and gender. While the last chapter offers a combination of historical roots and methods of communication research and new methodologies and tools of media research with appropriate case studies. Students of journalism, sociology, anthropology, agriculture extension and education will find the book very helpful; the planners, research scholars and social workers will also find very useful in their endeavors."