Communication and Media : Studies in Ideas, Initiatives and Institutions
Contents: Preface. 1. New world information and communication order. 2. Communications as sociological force. 3. Reorienting communication: form and content. 4. Communications and society: affirmations and contradictions. 5. Transnational corporations and transborder data flows: their role and impact. 6. Television as a social factor. 7. Future perspectives: beyond satellites and space stations. 8. Research perspectives for communication development. 9. Communication revolution: logical ends. 10. Information system for administration: public service applications. Index.
The present publication on Communication and Media : Studies in Ideas, Initiatives and Institutions examines in profile the key concepts that are behind the greatest moving force in human history and makes realistic projections for the future in terms of information technology, data, management, multinational objectives and individual initiatives. That mass media and communication have assumed the proportions of social institutions is a well accepted fact of the century. However, the articles, papers, reviews and excerpts contained in the present publication bring together the thoughts, concepts and propositions of leading and not-so-well-known professionals in the field of communication and media, in a well-defined effort to present to the reader and student the framework of an agenda, the blueprint for a plan of action, the springboard for further research. It is hoped hat the volume will serve as valuable supplementary reading for all students of communication and media." (jacket)
The present publication on Communication and Media : Studies in Ideas, Initiatives and Institutions examines in profile the key concepts that are behind the greatest moving force in human history and makes realistic projections for the future in terms of information technology, data, management, multinational objectives and individual initiatives. That mass media and communication have assumed the proportions of social institutions is a well accepted fact of the century. However, the articles, papers, reviews and excerpts contained in the present publication bring together the thoughts, concepts and propositions of leading and not-so-well-known professionals in the field of communication and media, in a well-defined effort to present to the reader and student the framework of an agenda, the blueprint for a plan of action, the springboard for further research. It is hoped hat the volume will serve as valuable supplementary reading for all students of communication and media." (jacket)
