Communication and Social Change

Contents: Preface. 1. Organisation in a new way an inquiry. 2. Organisational innovations. 3. Impact of communications on individuals. 4. Media use of internet-based learners. 5. Householders information needs. 6. Media practices for social change. 7. Vision of community television. 8. Communication and illuminate audience. 9. Audience and the media. 10. Patterns of communication and social change. Bibliography. Index.

"This book examines how communication processes might be used at a community level to bring about social change. Communication in this respect is defined as the act of people coming together to decide who they are, what they want, and how they will obtain what they want. Social change will be more sustainable if the affected community owns not just the physical inputs and outputs, but also owns the process and content of the communication involved. The book argues that if any external agents wish to contribute to the process of communication and social change, they should shift their approach away from persuasion one-way transmission of information, and instead engage in dialogue and discussion with members of the community." (jacket)