Communication for Another Development

Contents: Introduction. 1. Communication for development: Setting the scene. 2. The meaning of Another Development. 3. Planners and searchers: Two ways of doing development. 4. Why communicators can\'t communicate. 5. Working in the grey zone. 6. Early champions: Uncovering principles. 7. New activists: Principles that travel. 8. The forgotten context. 9. Training and negotiating in the grey zone: A collection of touchstones. 10. Searching and listening: Good development breeds good communication. Postscript: Cultivating common sense on the farm.

This should become required reading for communication for development practitioners! This highly personal reflection by two experienced advocates of participatory communication lays bare the reasons why we are so often frustrated with the outcomes of our work, while showing clearly the opportunities for creative support of empowering development from good deployment of communication processes. The stories from their own and others professional experience demonstrate the power of narrative in bringing us face to face with our preconceptions and misunderstanding.