Communication in Extension Education

Contents: Preface. Part I: Communication and Audio-visual Aids: 1. Concept and element of communication. 2. Principles of effective communication. 3. Models of communication. 4. Theories of communication. 5. Functions of communication. 6. Application of communication technology in rural development. 7. Barriers to communication. 8. Some relevant terminologies in communication. 9. Audio visual aids. Part II: Agricultural Journalism and Electronic Media. 10. Cyber journalism (internet and communication). 11. Photojournalism. 12. Development journalism in print media. 13. Media communication: international and traditional. 14. Electronic media: TV, radio etc for communication of information. 15. Cyber extension, ICT and GIS: a new area of communication. Part III: Technical writing and Communication Skills. 16. Basics of technical writing. 17. Proposal writing. 18. Technical report writing. 19. Introduction to technical communication. 20. International technical communication. 21. Technical presentation. References. 

The book “Communication in Extension Education” has been in full compliance with the course guidelines delineated by the Indian Council of Agricultural Research, New Delhi. It will certainly be followed by the UG & PG students, research scholars, academicians and the teachers of all the Universities across the country and abroad. The book has accommodated all possible innovative aspects of communication of extension sciences along with its basic and classical contents.