Communication Perspectives : Cultural Diffusion: Dynamics and Challenges

Contents: Preface. 1. Communicating across cultures. 2. Concept of inter-cultural communication. 3. Intercultural communication perspectives. 4. Acculturation. 5. Cross-cultural research: methodology. 6. Cultural dilemmas. 7. Beyond cultural identity: multiculturalism. 8. Conclusions: a integrated perspective. References. Subject index. Author index.

"There are two reasons to warrant the publication of this book. First, it deals with sensitizing concepts in culture, communication and intercultural communication to facilitate the process of acculturation. Second it deals with the practical dilemmas that it presents. From a practical point of view, the book contributes strongly towards the practical-analytical framework; focuses on culture learning for acculturation; practicality of acculturation from a pragmatic perspective. Further, a rigorous research-based approach to these topics is taken in the book.

Therefore, the study provides a different perspective on intercultural communication. Researchers, practitioners, professionals and educators who deal in the broad areas of culture and communication and focus on the critical issues of cultural diversity, acculturation, immigration in different world societies; a text for courses in cultural diffusion dynamics and intercultural communication.

It will be an illuminating and provocative book for all others with any involvement in intercultural communication." (jacket)