Communication Through Farm Literature
Contents: Preface. Acknowledgement. 1. Inaugural speech by course director/G.K. Sawant. 2. Ice breaking/B.B. Khot. 3. MPKV at a glance/G.K. Sawant. 4. Print media scenario in India/R.N. Trikha. 5. Fundamentals of communication in education and extension education/G.K. Sawant. 6. Communication and agricultural communication/S.V. Supe. 7. Preparing for farm literature production/S.V. Supe. 8. Planning for publications/W.B. Rahudkar. 9. Illustrations in farm magazine/G.K. Sawant. 10. Editing manuscript on farming/W.B. Rahudkar. 11. Manuscript status ready for printing/S.D. Nimbalkar. 12. Readability level of farm literature/G.G. Nandapurkar. 13. Book publishing/B.B. Desai. 14. Study of farm literature production systems in Maharashtra : a comparative perspective/B.B. Khot. 15. Farm publishing in India : an overview/S.K. Waghmare. 16. Fidelity of communication/N.S. Ingale. 17. Communication through cartoons/G.K. Sawant. 18. Farm publications and development : The GAU experience/S.K. Waghmare. 19. Pedagogy dimension for modular teaching-need for understanding learning styles/K. Vijayaragavan. 20. Combination of print media with other extension methods/K.D. Kokate. 21. Writing tips and techniques/Raosaheb Chole. 22. Examining the readability level of university farm publication and private publications/Raosaheb Chole. 23. Farm magazine effectiveness index/Prakash Khandekar and P.N. Mathur. 24. Converting text into illustrations/G.K. Sawant. 25. "Shetkari" - a leading farm magazine in Maharashtra/V.P. Dhane. 26. Writing success story/T.S. Khuspe. 27. Rural readers and their reading behaviour/T.S. Khuspe. 28. Fidelity of communication/G. Perumal. 29. Techniques of literature searching/A.G. Karande. 30. How to present information/Anil Lachke. 31. Experience in farm literature/J.R. Kadam. 32. Experiences as an editor of "Shetkari" magazine/A.B. Patil. 33. Improving quality of farm publications/R.D. Sharma. 34. ICAR Publication in agricultural development/R.D. Sharma. 35. The concept of readability/V. Veerabhadraiah. 36. Technical writing/V. Veerabhadraiah. 37. Press and rural libraries/J. Vasanthakumar. 38. Promotion of farm publication and reaching readers/J. Vasanthakumar. 39. Communicating farmers through newspapers/S.D. Nimbalkar. 40. Experiences as an editor of "Shetkari" magazine/M.V. Thombare. 41. Print material development and evaluation/N.S. Ingale. 42. Publications of directorate of extension and future vision in information technology/N.S. Ingale. 43. Printing technology for quality publications/P.G. Khalache. 44. Farm publications of Mahatma Phule Krishi Vidyapeeth/I.D. Kadam. 45. Combination of printed literature with other extension methods/P.G. Khalache. 46. Pioneer farm journalist Mukundrao Patil : the man and his mission/A.R. Dhage. 47. Highlights of print media researches in India/B.S. Hansra. 48. Deenmitrakar Mukundrao Patil : a journalist/Ashok Erande. 49. Agricultural Journalism Curricula (PG) in extension/communication courses of agricultural universities: an overview/R.N. Trikha. 50. Some notes on communication/P.N. Paranjape. 51. Farmer reader's psychology to print media/M.V. Chavan. 52. Type setting fast forward/A.M. Patne. 53. Preparation for type setting/A.M. Patne. 54. Book work/A.M. Patne. 55. Prospects of post graduate researches in print media (extension literature)/G.K. Sawant. 56. Communication through farm advertisements/G.K. Sawant. 57. Different innovative forms of publications/G.K. Sawant. Inventory of farm magazines published in different states of India. Subject Index.
"Printed words are trusted and held in high esteem. People refer to substantiate their claims to them. Invention of the printing machine accelerated the pace of mass communication. It still commands respect and attracts readers despite severe competition from glamorous electronic media. With increasing rural literacy, the scope of using written words has widened in the country.
Print media is playing a great role in communicating with farm people. The written word is helping to make advisory work with farm people more interesting. Various forms of print media viz., newspaper stories, magazine articles, leaflets, bulletins, circular letters, wall news papers and radio scripts are increasingly being written by extension staff. The written word is regarded as more authentic and can be put up for reading and referred as and when required. The written word has more power which convinces and motivate people.
The agricultural universities, besides teaching and research functions have established communications centres with printing presses. Hence, it has now become a convention to use printed word for dissemination of agricultural information.
Farm scientists are now a days regularly involved in publishing farm news, feature articles on farming matters, success stories of farmers and similar other aspects concerning farming in newspaper and farm magazines. The communication centres and farm information units are regularly publishing leaflets, bulletins, pamphlets, folders, posters and magazines on farm problems and their solutions. Writing for farmers has become a common activity in these days.
The present book will be useful for extension workers is popularising farm innovation and improving agricultural productivity and overall economic standard of farming community."
