Conquering Consumerspace: Marketing Strategies for a Branded World

Contents: Preface. 1. Now Entering Consumerspace: Welcome to a Branded World. 2. How Products Get Their Meaning in Consumerspace. 3. O Pioneers: Scanning Global Youth Culture. 4. Here’s Where You Can Stick Your Ad: Customers Talk Back. 5. From Pawns to Partners: Turning Customers into Codesigners. 6. Virtual Voices: Building Consumerspace Online. 7. The Disneyfication of Reality: Building Consumerspace Offline. 8. I Buy, Therefore I Am: Shopping in Consumesrspace. 9. Trouble in Paradise: Culture Jamming in consumerspace. 10. Simply, Consumerspace. Index.