Corporate Planning and Management

Contents: Preface. 1. Business strategies and planning. 2. Planning process. 3. Corporate structure for planning. 4. Quality assurance. 5. Maintenance management. 6. Production and location strategy. 7. Management control in corporate planning. 8. Management of social cost benefit. 9. Methods of productivity and work study. Bibliography.

"The concept of corporate planning has in recent years gained wide currency in management literature. Its connotation is somewhat overlapping with the concept of strategic planning. It is, therefore, necessary that the scope of corporate planning and strategic planning should be clearly understood.

Simply stated, corporate planning is comprehensive planning process which involves continued formulation of objectives and the guidance of affairs towards their attainment. It is a systematic and disciplined exercise designed to help identification of the objectives of an organisation or corporate body, determination of appropriate targets and formulation of practical plans by which the objective could be achieved. It is undertaken by higher management for the firm as whole on a continuous basis for making entrepreneurial decisions systematically and with the best possible knowledge of their probable outcome and effects, organising systematically the efforts and resources needed to carry out the decisions and measuring the results of these decisions against the expectations though systematic feedback." (jacket)