Corporate Social Responsibility : Theory and Practice with Case Studies

Contents: 1. Social responsibility: an introduction/David Crowther and Renu Jatana. 2. Social and ethical responsibility: conflicts of interests in professional accounting/Cindy Davids and Gordon Boyce. 3. The myth of corporate social responsibility/David Crowther, Rute Abreu and Fatima David. 4. CSR in Indian context: the case study of Ambuja Cement/Kailash Sodani and Renu Jatana. 5. Social responsibility and marketing/Vijay Shrimali and Harshita Shrimali. 6. Art in the Boardroom: questioning the ethics of corporate collecting practices/Garritt Van Dyk, Jennifer Milam, Cindy Davids and Gordon Boyce. 7. Partnerships and cause-related marketing--building brands for the future/V.K. Anish. 8. Ethics and social responsibility in the HIH collapse: a dialectical approach/Fernanda Duarte, John Gray and Gillian McAllister. 9. Protection of environment by waste management and waste minimization audit/D.S. Chundawat and Kaneez Fatima Sadriwala. 10. CSR in insurance sector/K. Uday Gowri Shankar. 11. Are non-executive directors facing insurmountable risks?/Mac Wright and Helena Mitewa. 12. Managing corporate social responsibility: a study of private banks in India/Kartik Dave. 13. Programme aid partners in Mozambique: a textual analysis/Miriam Green. 14. Corporate social responsibility and the neo-American model of company law/Stella Vettori. 15. Excellence models for manpower in marketing for an era of continuous change/M.M. Goel. 16. International impact of celebrity endorsement of transfer pricing/R. Varadarajan. 17. CSR for SMEs: an awareness campaign/K. Koteswara Rao. 18. GMO: a hope or a frustration/R. Seminur Topal and Ugur S. Alp. 19. Corporate social responsibility: support to education vis-a-vis reservation for backward classes/P.N. Sankaran and Amita Nadkarni. 20. Social responsibility and marketing/Man Chand Khandela. 21. Application of corporate social responsibility with reference to Coca-Cola Ltd./Harsha Gohel. 22. CSR in banking sector/Anju Sondarva. 23. Corporate social responsibility in the insurance industry: A South African perspective with a specific focus on disability insurance/Daleen Van Der Nest. 24. Corporate ethics: an end to the rhetorical interpretations of endemic corruption/Ben Tran. 25. Development of social financial reporting in different geographies: European Union, Australia and Asia/Kiymet Tunca Caliyurt. 26. Social responsibility and corporate business ethics/V. Balu. 27. Agency theory: a cause of failure in corporate governance/David Crowther and Renu Jatana. 28. Globalisation and corporate activity/Champaben N. Jagani. 29. Social responsibility for value addition/V. Balachandran and J. Solomon Prabakar. 30. Globalisation perspectives on corporate governance/M. Manuneethi Cholan. 31. SCP-social: a model for the assessment of corporate social performance/Carla Pasa Gomez, Leonardo Gomez and Gregorio Jean V. Rados. 32. Societal perception of corporate social responsibility: an empirical study/Tejinder Sharma and Mahabir Narwall. 33. Enhancing teaching and learning: integrated approach to Pedagogy/Ananya S. Guha. 34. Corporate social responsibility in the banking sector/V. Balachandran and V. Chandrasekaran. 35. Corporate social responsibility: initiatives and practices of IT sector/Chandra Sekhar Gotlagunta, Nidhi Mathur and S.L. Jayanthi. 36. Power generating sector: softening the impacts/Babitha Vishwanath. 37. Ethics for corporate managers--problems and possibilities/Jyotsna Diwan Mehta. 38. Corporate social responsibility in business/Ashok Nagar, Renu Jatana and Shweta Rameja. 39. Setting rules, picking winners: multilateral financial institutions and the global managerial order/Jonathan Murphy. 40. Whistleblowing policies as corporate social responsibility and corporate governance apparatuses: rationales and legislation/Wim Vandekerckhove. 41. Weaving sustainable development into corporate governance/Fabrice Mauleon and Mary M. McKinley. 42. Is it true that social responsibility studies can cause an assimilation problem, and why?/R. Seminur Topal. 43. Is lying the best way of telling the truth?/David Crowther and Ana Maria Davila Gomez. 44. Auditing and academic quality in India and the UK/Ananya S. Guha and David Crowther. 45. Economic development and insurance: diagnosis and prognosis/M.C. Garg, Deepti and Anju Verma. 46. Towards an improved corporate governance/Sunil Mehta. Index.

"The concept of social responsibility is defined as the obligation of business community for the well-being of the people, the state and the environment in which they operate. The business community is required to safeguard the health and well-being of the society. The business organisations are required to produce to the maximum extent possible. The business people should have concerns to the public. They should give priority to the goals set by the government for the betterment of the people. They are required to solve many social and ecological problems such as urban congestion, environmental pollution, industrial discharges to river waters, depletion of natural resources, etc. It is also the responsibility of the business people to cooperate with the government in the eradication of poverty, unemployment, regional backwardness, etc.

They have certain responsibilities with regard to consumers, investors, employees and the government.

The producers by producing products of high quality and fixing reasonable prices, can discharge their moral obligations to the consumers. The products produced must have utilisation value and their consideration is not solely on profit but on profit with services.

The obligation towards the investor involves in providing reasonable dividends to shareholders and to see that the industry grows with stability. They are required to safeguard the assets and properties of the business.

They are also expected to look after the employees very well. It means, the payment for the services should be equal to the marginal productivity of the workers. The management should motivate to workers to discharge their duties sincerely and honestly. They should seek the cooperation of the employees in running the industries.

Their responsibility to government is immense. They are required to follow rules and regulations of the government. They have to pay due taxes on time. They have to cooperate with the government in various developmental activities.

These are various ways in which business community can discharge their responsibilities towards society. This book is based on the research papers contributed by the delegates participated in the international conference on "Corporate Social Responsibility in Business" in collaboration with London Metropolitan University, London hosted by Mohanlal Sukhadia University, Udaipur, Rajasthan. This book covers various aspects of CSR and be helpful for the academicians, business houses, policy-makers and research scholars." (jacket)