Creating Value Through Innovation
Contents: Preface. I. Innovation: 1. Cultivating innovations for rural community/Ajey K. Garg. 2. Collaboration for innovation/Abhaya Ranjan Srivastava. 3. Innovation through global collaboration: a new source of competitive advantage/Chandan Singh. 4. Role of technological innovation for competitive advantage/Anubhav Srivastava. 5. Synergy between technology and business processes/Saikat Gochhait. 6. Creating value through knowledge management in research organization/H.P. Mathur, R.S. Mishra and Irfan Ahmed Khan. 7. General perspective of entrepreneurship and innovation/Rashi Kesh. 8. Innovation and strategic planning: key to entrepreneurial success/H.P. Mathur and Sofia Khan. 9. Organizational creativity idea generation and innovation/Soumitro Chakravarty. 10. Marketing innovation/Neetu Singh. 11. Public sector innovation/Shilpi Singh. 12. Secrets of effective leaders/Mamta Kumari and Shahnaz Mirza. 13. Nabards innovation in micro finance products an analysis/Shweta Raj. 14. Innovations in production philosophy in a Government Industrial Unit: a case study of Diesel Locomotive works (DLW) Varanasi India/Ashutosh Mohan and Lakshmi Raman. II. Value chain: 15. Value chain analysis of work wear fabrics of JCT Ltd, Phagwara/Amanpreet Singh. 16. Critical evaluation of value chain analysis: a case study of Ford India Limited/Hari Govind Mishra. 17. Value chain and just in time supply chain/Rahul Gupta. 18. Value chain analysis/Pawan Kalyani. III. Corporate social responsibility: 19. Corporate social responsibility and business ethics in the era of globalization: innovative strategies to create sustainable business and social value/A. Suryanarayana. 20. Business ethics and corporate social responsibility: a innovative tool for sustainable development/Pramod Kumar. 21. Towards responsible microfinance/Vinita Kalra and H.P. Mathur. 22. Corporate social responsibility a benevolent approach towards society/Gaurav Saxena. 23. Creating marketing value through corporate social responsibility/H.P. Mathur, R.S. Mishra and Irfan Ahmed Khan. 24. Role of Corporate Social Responsibility (CSR) and ethics in micro small and medium enterprises/H.P. Mathur and Sofia Khan. 25. Corporate social responsibility and innovation: the key role of human resource management/Shilpam Chandra, Shweta Chandra and Arti Singh. 26. Good corporate Governance: shifting paradigms/Chandan. 27. Corporate social responsibility in education: old values new paradigms/Shalini Gupta.
To meet the challenges of the twenty first century the organizations need to achieve greater flexibility and seamless integration such that they can respond not only to customer demands in a shorter time frame in terms of volume and variety but also to welfare of society i.e. creation of value for all stakeholders of the organization. New technologies and the ever increasing competitive pressures are forcing organizations to re examine the way they do the business which clearly depicts the need of innovative practices required by the various organizations. This book based on the theme Creating Value Through Innovation includes twenty five chapters in total which are categorized under three different sub themes such as innovations value chain and corporate social responsibility.
The first section containing thirteen chapters ranging from the collaboration for innovation cultivating innovations for rural community entrepreneurhsip and innovation marketing innovation organisational creativity and idea generation public sector innovation role of technological innovation for competitive advantage to seven secrets of effective leaders. The emphasis of the section is to view the organizational innovation capability from different dimensions.
The next section contains four chapters describing value chain analysis of work wear fabrics of JCT Ltd., Phagwara Critical evaluation of value chain analysis: a case study of Ford India Limited, value chain analysis and just in Time Supply Chain. This section provides a glimpse of value chain concept with some practical organizational cases so as to unearth the potential of value chain analysis.
The last section contains eight chapters starting with the focus on the role of corporate social responsibility in business ethics and sustainability benevolent approach towards society Human Resource management, Micro Finance, Marketing Management and in Micro small and medium enterprises. This section establishes the purpose of innovation and value chain analysis by linking the organizational functioning with the stakeholders concerns and welfare.
It is the fervent hope of the authors that the valuable information included in the various papers collected in this book will inspire and encourage all people who are interested in knowing a lot about creating value through innovation as well as corporate social responsibility. The book will give an insight to the management professionals business executives academicians and students to acquaint themselves with the scope of innovation for creating values with human touch.
