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Creativity Does Not Happen Within Captivity

AuthorSunila Banerjee Mitra
PublisherHimalaya Publishing House
Publisher2019
Publisher118 p,
ISBN9789353675523

Contents: 1. The Call for Creating Value. 2. Childhood. 3. Fun at School. 4. Talent. 5. Four Pillars of a Meaningful Life. 6. The Creative Moment. 7. The Creative Process. 8. Value Investing. 9. Power of Creativity. 10. Creative Approach. 11. Creative Secret. 12. Creative Potential. 13. The Rockstar. 14. Atomic Theory. 15. Eureka. 16. Madhurilata. 17. Jump into the Fish Bowl. 18. Logan. 19. Silicon Valley Innovation Strategy. 20. Spiral Economy. 21. Pelican. 22. MOOCs (Massive Open Online Courses). 23. Do It. 24. DIY (Do It Yourself). 25. Theory of Black Holes. 26. Creative Thinkers. 27. Sabbatical. 28. The Global Village. 29. Financial Innovation.30. Design Thinking. 31. Titanic: A Case Study. 32. The Final Moments. 33. Management Lessons. 34. Raja Vidya. 35. Creative Lessons. 36. The Golden Age of Athens. Bibliography.

Creativity is abstract, and to be involved in it requires a lot of things. In order to make the best out of this book, I have divided the book into four sections.
1. Early signs of creativity, laying importance to childhood.
2. Happiness and Creativity Connect, observing creativity.
3. Application and importance of Creativity.
4. In order to develop a Creative Economy, we need philosophers like Socrates.
Finally, we have included a popular case study "Titanic – The Unsinkable".
The objective of the book is to develop Creative thinkers, developing one's full potential, good decision-making, cost efficiency in goods and services production, building a Spiral Economy, and analyzing events to developing strategies of Management and Measurement which will yield profits and purpose for all.....leading to a meaningful life. (jacket)

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