Design Thinking: Techniques and Approaches

Contents: 1. Introduction to Product Design. 2. Design Thinking. 3. Idea Generation (Ideation). 4. Design Thinking in Information Technology. 5. Design Thinking For Service Design.

Design Thinking is a cognitive strategy, and practical process for developing design concepts for new products viz., machines, processes, software, and services. Design Thinking is based on generating a holistic understanding of the product and finding a solution suitable to the condition and environment. The principles and rules of design thinking contribute to providing guidelines in the application of the process such as creating a consultative approach to decision making and an experimental approach to the innovative process. The book is focused on these principles. The book presents design problems for practices that help students to practice theory-based studies.