Destination Management

Contents: Preface. 1. Tourism destination management. 2. Destination marketing system. 3. Destination marketing organisations. 4. Destination attractiveness. 5. Destination image. 6. Destination risk management. 7. Cross-level destination management. 8. Destination branding. 9. Destination planning. 10. Sustainable tourism. 11. Destination competitiveness. 12. Nature-based tourism destinations. 13. Destination databases. 14. Destination web strategy in hospitality. Bibliography. Index.

"A tourist destination is the area where tourism is a relatively important activity and where the economy may be significantly influenced by tourism revenues. Destination management is complicated by the fact that a single, recognisable destination may include several municipalities, provinces, or other government entities--in island environments it may be the entire country.

The present book provides a comprehensive view of the issues involved in destination management. It explains in detail the complex task of destination management, making the needed basic knowledge and skills understandable to all readers. It will be an essential reading for tourism planners, policy-makers, officials from aid agencies responsible for developing and approving development projects for tourism purposes, educators and students and all those who need specialised information on destination management." (jacket)