Development Communication : Applied to Journalism and Mass Communication, Extension Education and Communication, Rural Development and Management Studies

Contents: I. 1. What is development communication?/Anura Goonasekera. 2. Concepts and practice of development communication/Nora C. Quebral. 3. Bottom-sideways communication for bottom up democracy/Kusum Singh and Bertram Gross. 4. Development support communication : a brief review of the concept/B.S.S. Rao. 5. Development communication: a historical and contemporary perspective/Binod C. Agrawal. 6. New strategy in communication and development/Indu Bhusan Singh. 7. Small is necessary : new information technology and local community development/Sean Cooney. 8. Research on communication for development squinting - a mirage or a myth/Nalini Vittal. 9. Perspectives on communication research in Asia/Usha Vyasulu Reddi. 10. Indian concepts about human communication: a pilot study on Tolkappiyar, the ancient Tamil Grammarian/T. Manonmani. 11. Action research methodology for developing information packages and training modules - participative message development case studies from Australia/Shankaraiah Chamla. 12. The study of popular communication and the theory of play/James Combs. 13. Priorities in development communication research in India - some salient issues/Uma Narula. 14. Connecting culture, listening and storytelling/Melissa L. Beall. 15. Use stories in University teaching/Cherryl Garner. 16. Visual instruction and visual aptitude/Richard E. Clark. 17. Telecommunication and the political development/Indu B. Singh and Michael Delli Carpini. 18. A high-tech route to development/A. Singhal and E.M. Rogers. 19. Academics Vs communication practitioners : implications of their paradigms on development support communication/Srinivas R. Melkote. 20. Socio-cultural Milieu of peasants in the third world: a neglected factor in rural development strategies/Srinivas R. Melkote and Anantha S. Babbili. 21. The heterophily gap between beneficiaries and benefactors and the question of participatory decision-making/R. Agunga. 22. Visual communication: a psychological perspective/Aparna Chattopadhyay. II. 23. Gandhian challenge to the 21 century/Kusum Singh. 24. The global village in a digital age/Hope Warren Shaw. 25. The peasants of global village; feudal age in the information/Woong K. Park. 26. Critical premises concerning guidelines for successful information campaigns in developing democracies/D.A. Newsom and B.J. Carrell. 27. Why development communication fails? Some methodological thoughts/J.S. Yadava. 28. Development communication in rural areas: a participation approach/Cherif Jdiaye. 29. A two-way transfer-self-sufficient technology/S. Cooney. 30. The transfer of instructional technology between nations/Richard E. Clark. 31. New communication technology and the developing world: a theoretical framework for policy-making/A.S. Babilli. 32. Emerging trends in new communication and information technology for development in Asia/John A. Lent. 33. Asian skies new technology and media imperialism/Daiwon Myun. 34. Organizational constraints in Indian television system/V.N. Bhat. 35. Measuring communication effectiveness/Anoop S. Sandhu. 36. Theory building in communication research/Dipak De and V.K. Dubey. 37. Principal component analysis: a tool for analyzing impact of a communication programme/S. Chakraborti and D. Das Gupta. 38. The language of the mass Media with special reference in radio broadcasts in regional languages/J.V. Vilanilam. 39. Interactive local radio as a tool for development: an analysis of selected community radio projects/H. Fisher. 40. Importance of visual literacy in distance education: an analysis of satellite broadcasts/Valerie A.C. Collins and Peter J. Murphy. 41. Effective dissemination of information/B.P. Sinha. III. 42. Development communication in search of a perspective/S. Pathak and A.K. Mazumdar. 43. Communication in social change/Malikhan S. Chauhan and Satish Verma. 44. The mass media and economic development/Samarendra Saraf. 45. Semiotics and process: communication theory and new technologies of instruction in western industrialized countries/Geoff Potter. 46. Information use and its impact on the new millennium/T. Manonmani. 47. Political transformation and communication technology: retrospects and prospects/R.K. Madhvi. 48. Micro-media : a tool for an activist/Umashanker. 49. Rituals as theatrical communication amongst Jenukruba tribals/K. Narayana. 50. Technology and social behaviour in hand pump programmes for rural drinking water supply-the widening communication gap/Dilip Fouzdar. 51. Communication technologies in Indian perspective/Bela Trivedi. 52. Development communication through the ages/G.N.S. Raghavan. 53. Practicing development communication : some thoughts/B.N. Challopadhyay and D.U.M. Rao. 54. Knowledge gain through selected media combinations according to bloom’s taxonomy of educational objectives/I.S. Mangat and B.S. Hansra. 55. Communication media in non-formal education/S.P. Kanaga Anbuselvan. 56. Role of communication technologies in rural development/Meenambigai J and G. Tamilselvi. 57. Use of video in rural development/V.K. Dubey and S.K. Bhanj. 58. Community video: claims and criticism/S. Talawar. 59. Emergence of E-commerce/Mahesh Patnaik. 60. Sacrality and symbols: some notes on changes in urban symbolism/Vighnesh N. Bhat. 61. Web-based education at higher level : prospects. Challenges and problems/Uma Joshi, Anjali Pahad and Avani Maniar. 62. Communicating culture in times of distress: Indian media during the Kargil War/M. Neelamalar, D. Viswanathan and Ila Joshi. 63. Methods of communication for general science education/N. Natessan and S. Girija Rani. 64. Impact of mass media on regional language/V. Renuga Devi. 65. Meaning lag in development communication/Anita Jhamlani and Premlata Singh. 66. Communication policy imperatives for research/K. Stevenson. Index.

“Most of the publications available in the Development Communication area are of edited nature, generally as an outcome of seminars/symposiums. Therefore, their focus is one sided. The present publication is an attempt to fill the gap of reading material, although a collection of scholarly work, it has the capacity to bridge the gap which scholars are experiencing due to non availability of a quality text book in this field. It will address the academic requirements of post graduate teaching in the field of journalism and mass communication; home science extension education and communication; agricultural extension education’ rural development; social work; rural and agricultural management.

Besides meeting the classroom curriculum needs, it is equally inclined to motivate the young researchers to explore the least travelled field of development communication research. For that reason, it contains good number of articles, which are full of imaginative ideas. Therefore, this collection will meet dual needs of academics not only in India but of developing world at large.

Developed world scholars were quite active in this field in 60s and 70s. Number of studies were undertaken, specially by U.S. Scholars. But, interest started weaning from 90s onwards. However, the situation in the developing world too has not shown significant change. More challenges have emerged. Poverty, hunger, diseases, global warming still looms large on the humanistic horizon. These challenges need to be addressed in the light of modern science and technology of information science. No single publication can answer these Himalayan questions. Therefore, we do not claim so, however, if this publication can serve to ignite interest in the field of development communication, it will be satisfying.”