Diverse Aspects of Tourism Management

Contents: Preface. 1. Historical background. 2. Travel motivations. 3. Rise and growth. 4. Tourism. 5. Tourism management. 6. Marketing for tourist. 7. Nature and components of tourism industry. 8. Organisation of tour. 9. Planning and development of tourism. 10. Fairs of travel industry.

"The primary motive for which the travel was undertaken was related to trade, exchange of goods, commerce and the activities related to it. The traveller in the ancient past was thus a trader and a merchant looking for merchandise and engaging in trade and commerce. There was, however, another kind of traveller, whose motive was other than engaging in trade and commerce. This traveller was pilgrim, a scholar in search of ancient texts, and a curious wayfarer looking forward to new and exciting experiences. Seeking knowledge was his primary purpose for undertaking travel." (jacket)