Effective Business Communication

Contents: Preface. 1. Introduction. 2. The importance of effective communication. 3. Effectiveness of communication tools in collaborative work. 4. Social media: changing the world of business communication. 5. The importance of interpersonal communication skills in the workplace. 6. Increasing awareness of emotional intelligence in a business curriculum. 7. The influence of communication on small business. 8. Relationship development and marketing communication. 9. Some aspects of measuring integrated marketing communications. 10. Business ethics: information flow and corporate social responsibility. 11. Teaching business ethics: the role of ethics in business and in business education. 12. Ethics in marketing communication. 13. An analysis of the business communication skills needed by entry level accountants. 14. The teaching of business ethics and social values. 15. The role of language skills in corporate communication. 16. Informal communication in organizations. 17. Transition of e-business to M-business driven by wireless communication. 18. Globalisation and business labour markets. 19. Communication in international business to business marketing channels. Bibliography. Index.

Business Communication: communication used to promote a product service or organization relay information within the business, or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer. Business communication is known simply as Communications. It encompasses a variety of topics including marketing branding customer relations, Consumer behaviour, Advertising Public relations, Corporate communication, Community engagement, research and measurement, reputation management Interpersonal communication employee engagement online communication and event management. It is closely related to the fields of professional communication and technical communication. (jacket)