Electronic Commerce

Contents: Preface. 1. Introduction to electronic commerce. 2. Current trends of electronic commerce. 3. Electronic trading systems. 4. Properties of digital products. 5. Product differentiation. 6. Internet trafficing and convergence. 7. Internet infrastructure and pricing. 8. Pricing of digital products. 9. Patterns of electronic payment. 10. Online money. 11. E-commerce in agricultural exports. 12. Emerging issues. Bibliography. Index.

"Electronic Commerce (e-Commerce) is one of the biggest buzzwords in today\'s business world. It consists of the buying, selling, marketing and servicing of products or services over computer networks. It enables companies to be more efficient and flexible in their internal operations, to work more closely with their suppliers, and to be more responsive to the needs and expectations of their customers. It allows companies to select the best suppliers regardless of their geographical location and to sell to a global market.

This book provides the learner with an overview of the state of e-commerce today. It defines e-commerce and discusses e-commerce elements. It also addresses issues and technologies available for companies wishing to engage in e-commerce. Basically it is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the new economic sphere." (jacket)