Electronic Media : Issues and Innovations

Contents: Preface. 1. Historical method and the electronic media. 2. Media, situations and its behaviour. 3. Role changing environment in media. 4. Effect loops in electronic media. 5. Reality programming. 6. Probing ethics and values. 7. Human resources in electronic media. 8. Employment process. 9. Sales department in electronic media. 10. Programming operations manager. 11. Audience gratifications in electronic media. 12. Policy implications for citizen information services. 13. Prospects for a national information service. 14. Lowering the politics in electronic media. 15. Future of communication services. Bibliography. Index.

"Electronic Media are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio, sound recordings, television, video recording, and streaming internet content.

Electronic media provides readers with a sound introduction to both basic concepts and emerging changes in the broadcasting field today. The professional broadcasting experience of this talented editor offers anyone considering careers in television, radio, or the web a firm grounding in the field. The readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today\'s media professionals. The editor accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media." (jacket)