Emerging Development of Mass Communication

Contents: Preface. 1. Mass communication theories in India. 2. Positing the postscript. 3. Traditional and modern communication in India. 4. Historical perspectives to communication. 5. Mahatma Gandhi the mass communicator. 6. The enigma of the cinema. 7. Technology development in India. 8. Social and government angles. 9. Renaissance communication structures in India. 10. Ideological goals for communication : Ambedkar, Gandhi, Nehru. Index.

"Science and technology have not only changed the social system of world, they have transferred the life style and behaviour of the people at large. We need a system that preserves good things of the old age. But the need is to combine them with new technologies available to-day. Two major developments in the sixteenth century altered the course of communication history. It was the last phase of renaissance where great development took place in the field of communication." (jacket)