Encyclopaedia of Journalism and Mass Communication (5 Vols-Set)

Contents: Vol. I: Media and mass communication: Preface. 1. Mass media. 2. Theories of mass communication. 3. Significance of Indian mass media. 4. Mass India and public opinion. 5. Effects of media on society. 6. Public service broadcasting. 7. Multimedia. 8. Internet. 9. Media literacy. 10. Media and consumerism. 11. Developing a media outfit. 12. Media management. Bibliography. Index.

Vol. II: Development communication: Preface. 1. Basics of development communication. 2. Approaches to development communication. 3. Communication and rural development. 4. Principles of development support communication. 5. Development journalism. 6. Mass media and development communication. 7. Information and communication technology: a tool for development. 8. ICTs for social development. 9. Communication technologies for gender development. 10. Folk media and development communication. Bibliography. Index.

Vol. III: News reporting and editing: Preface. 1. What is news?. 2. What is news reporting?. 3. Elements of news reporting. 4. Interview. 5. Sources of news. 6. Forms of journalistic communication. 7. Broadcast news reporting. 8. Online media reporting. 9. Principles and practices of editing. 10. News writing. 11. Copy editing. 12. Non-linear editing. 13. Headline writing. 14. Ethics of news reporting. 15. News media and audience. Bibliography. Index.

Vol. IV: Mass media and press laws: Preface. 1. Mass media in India. 2. Freedom of press. 3. Mass media laws. 4. The Press and Registration of Books Act, 1867. 5. Cinematograph Act, 1952. 6. The Delivery of Books and News-paper (Public libraries) Act, 1954. 7. The Young Persons (Harmful publications) Act, 1956. 8. Copyright Act, 1957. 9. The Working Journalists (Condition of service) and Miscellaneous Provisions Rules, 1957. 10. The Press Council Act, 1978. 11. The Prasar Bharati (Broadcasting cooperation of India) Act, 1990. 12. Cable Television Network (Regulation) Act, 1995. 13. The Cable Television Networks (regulation) Amendment Act, 2002. Bibliography. Index.

Vol. V: Radio and television: Preface. 1. History of radio. 2. Uses of radio. 3. Radio as mass medium. 4. All India radio. 5. FM radio. 6. Radio craft. 7. Radio spots. 8. Tips for effective radio reporting. 9. Radio interviews. 10. Community radio. 11. Radio in development communication. 12. Public broadcasting system. 13. Radio and standards of ethics. 14. Television technology. 15. Impact of television. 16. Television news. 17. TV reporting. 18 TV news editing. 19. TV anchoring. 20. Television interviews. 21. Soap operas. Bibliography. Index.

"Mass communication is an inter-disciplined domain. It can\'t understood as stand alone subject. Because it deals with society and culture at one hand and technology at the other. Thus an encyclopaedia was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. Mass communication has a history as long as human civilization. Thus it requires a historical perspective also. This five-volume endeavour is aimed at giving a whole gamut of the communication process with the teeming millions. It will immensely benefit students, teachers, mass communicators, theoreticians and practitioners alike. Something usable today, a ready reckoner for years to come and a collector\'s items for all times. A must read endurable and preservable." (jacket)