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Entrepreneurship Development : Indian Cases on Change Agents

AuthorRamachandran, K
PublisherMcGRAW-Hill Education
Publisher2008, pbk
Publisher276 p,
ISBN9780070248878
This book present stories of entrepreneurial success in diverse sectors - food products, social service, retail, education, pharmaceuticals, software, designing, consultancy, hospitality, outsourcing, etc. Through these 16 stimulating first-person accounts of hands-on entrepreneurial experience, the book aims to inculcate in the readers different entrepreneurial capabilities required at different stages of business lifecycle start-up, growth, and maturity. It is an indispensable practical guide for both aspiring and working entrepreneurs in their entrepreneurial journeys ahead.

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