Event Management and Public Relations
Contents: Acknowledgements. Preface. 1. Introduction. 2. Event marketing: measuring an experience. 3. Importance of event correlation and automation. 4. Proactive corporate management and the dynamics of public relations. 5. Event management: a CA service management. 6. Using real time strategic change for strategy implementation. 7. Representing PR in the marketing mix a study on public relations variables in marketing mix modeling. 8. The conundrum of public relations versus marketing. 9. The role of pubic relations in management. 10. Incorporating sustainability in meetings and event management. 11. The employability prospects of graduates in event management. 12. Political public relations: spin, persuasion or relationship building. 13. Library public relations: new opportunities in a growing field. 14. Event management services. 15. Towards an international event management body of knowledge. Bibliography. Index.
In the last couple of decades there has been enormous growth in the event management business. Event management is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies. For any business meeting or social occasion you can think up, an event management team can be called in to organize it. The range of events that an event management business can supply is quite impressive. Most businesses contact an event management team because their expertise in the field should be second to none. Planning an event is a time consuming, stressful and costly affair. Event management teams have contact wit6hin their field in order to obtain the best price quotes and the most reliable service. Each even Management System is custom configured based on client’s requirements. These systems are used successfully to manage large and small events by agencies and in-house event management teams.
In the last couple of decades there has been enormous growth in the event management business. Event management is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies. For any business meeting or social occasion you can think up, an event management team can be called in to organize it. The range of events that an event management business can supply is quite impressive. Most businesses contact an event management team because their expertise in the field should be second to none. Planning an event is a time consuming, stressful and costly affair. Event management teams have contact wit6hin their field in order to obtain the best price quotes and the most reliable service. Each even Management System is custom configured based on client’s requirements. These systems are used successfully to manage large and small events by agencies and in-house event management teams.
