Event Planning and Management

Contents: Preface. 1. Introduction. 2. Event operations. 3. Types of event management. 4. Assessing and measuring success. 5. Research. 6. Planning the event. 7. Project management for events. 8. Control and budgeting. 9. Communication. 10. Decision making. 11. The culture of an organization. 12. Leadership and supervision. 13. Marketing and promotion. 14. The art of negotiation. 15. Proposal and presentation. Index.

"There are many books on event planning, sponsorship and management. However, there is a dearth of books that provide the theoretical and methodological knowledge base which is a prerequisite for establishing events in developing country context. The need to develop adaptable problem-solving skills, foster professionalism and stimulate event research are aimed of in the present book.

This book is a step towards training and guiding professionals in skills, knowledge and expertise required to fully exploit the potential of event management. Towards this endeavour the book provides accurate guidance and information for those who wish to make a career in this exciting field." (jacket)