Financial Services Text, Cases and Strategies
Contents: Preface. 1. Financial services to SSI sector--a study on the support system/V. Balu. 2. Financial services and their profitability performance: a case study of Indian public Sector Banks/Mayuri J. Farmer. 3. Financial services marketing in India/D. Himachalam, K. Janardhanam and M. Shankara. 4. Marketing of financial services--a strategic approach/Ashutosh Dash. 5. Marketing approach to financial services/S.S. Hugar and S.G. Hundekar. 6. What ails financial services industry of India? –a case study of certain financial services products/G. Srinivasan. 7. Development of financial services in India: some perspectives/R.K. Mishra. 8. Financial services--an overview/P. Mohana Rao. 9. Factoring services and SSI sector/R.L. Hyderabad. 10. Factoring: an emerging financial service/Amita S. Kantawala. 11. Investment--a dependent factor on savings/T. Ramaswamy and S. Vinayaka Moorthy. 12. Investment portfolio management/Rajmani Singh. 13. Over the counter exchange of India/Surendra S. Yadav. 14. Asset securitisation: a financial service to be nurtured/R.L. Hyderabad. 15. A note on securitisation/Trilok Kumar Jain. 16. Custodial services--risk management programme/P. Kallu Rao. 17. Future of merchant banking services/P.M. Meera Mohiadeen. 18. Performance of merchant Bankers in public issue management/R.L. Hyderabad and S.O. Halasagi. 19. Merchant Banking--a bird’s eye view/P. Mohana Rao. 20. Privatisation of insurance--future challenges to L.I.C. of India/P.M. Meera Mohiadeen. 21. Post-liberalising India’s insurance/D. Chennappa. 22. Merger motives/Trilok Kumar Jain. 23. Leases--a critique on finance and accounting/P. Mohana Rao. 24. Provisions and pitfalls of equity share buyback/R.L. Hyderabad. 25. Asset-liability management/Ganti Subrahmanyam. 26. Risk Management/P.V. Narasimham. 27. Dematerialisation: strategies for small investors friendly/R.L. Hyderabad. 28. E-commerce: a virtual business arena/S. Gurusamy. 29. E-commerce: new horizons, new hopes/A. Vijaya Kumar. Index.
"Financial Services have a significant role to play in the changed business scenario and environment. This calls for paradigm shift in business philosophy and strategies of the players in the financial services sector. The Banks, NBFCs, all India level financial institutions and specialised financial institutions need to reorient their services and be corporate, industry and investors friendly. The services are expected to be competitive, cost-efficient, innovative, flexible, relevant, timely and all-encompassing one. Institutions, which reorient their services on these lines, will have high rate of survival and profitability in the new millennium. Proper marketing strategies are required to be formulated to penetrate, percolate, convince and popularise services among corporate India, SSI sector and individual investors.
The present book provides a comprehensive and value-oriented strategies for financial sector to make their services more compatible and user friendly. The topics covered and strategies so provided in the book would make this volume a reference book/ready reckoner on the desk top of financial executives of corporate India, academicians, students of professional, management and commerce courses, researchers, financial institutions, etc." (jacket)
