Frank Unedited (with CD)

Contents: Foreword. The Byculla boy. 2. The lord of the manor. 3. The persuader. 4. The jaundiced eye. 5. The portrait painter. 6. The satirist. 7. The reluctant traveller. 8. The gourmand. 9. The drinking man. 10. The Bombaywallah. 11. The Saraswat Brahmin Roman Catholic Goan. 12. The storyteller. Epilogue: the red typewriter. Chronology. Index.

" When Frank Simoes, in his own words, \'gatecrashed the advertising party\' in the sixties, his bosses at S.H. Benson, precursor of Ogilvy Benson and Mather, knew they had found a young man of talent. A decade later, Simoes set up his own agency and went on to create campaigns like Vimal and Raymonds, which have probably set a record of sorts by being in existence till today.

"Twenty years after the birth of Frank Simoes advertising, heedless to the calls of family and friends to \'lie down until the feeling goes away\', he abandoned the advertising profession for a full-time career as a writer. In this book, we bring together the best of Frank Simoes: as ad man, as inveterate traveller and biographer of the two places he loved most, Mumbai and Goa, as a great gourmand and connoisseur of good feni and Scotch, and as an irreverent, witty and often scathing chronicler of our times.

"This is a book you can visit at different times, in different seasons, and come away each time enriched." (jacket)