Functional Management

Contents: Preface. 1. Functional management : an introduction. 2. Accountability of functional managers. 3. Business ethics. 4. Personnel management : an introduction. 5. Job analysis. 6. Recruitment, selection and placement. 7. Training and development. 8. Merit rating. 9. Job enlargement and job enrichment. 10. Production management. 11. Production planning and control. 12. Components of production process. 13. Inventory control. 14. Quality control. 15. Financial management : introduction. 16. Financial planning. 17. Capital structure. 18. Ratio analysis. 19. Budget and budgetary controls. 20. Marketing management. 21. Consumer behaviour. 22. Marketing research. 23. Product planning and development. 24. Pricing. 25. Channels of distribution. 26. Sales promotion techniques. 27. Branding, trademark and patent. Questions.

"Globalisation is leading to competitive challenges that companies presently facing and will face in the present millennium. This is leading to growing importance of management as discipline. Today it is not merely what it does but it is the art of getting things done by providing active leadership. It is a social process which involves judgement and decision making to attain pre-established goals by the direction of human performance along pre-established lines.

When the dynamics of business environment is touching new vistas, management help forecast, plans, organise command, co-ordinate and control. This book is an attempt to define and illustrate the basic concept of management and its various functional aspects, besides being an endeavour to meet out the needs of aspiring management professionals." (jacket)