Fundamentals of Finance and Management

Contents: Preface. 1. Finance. 2. Equity financing. 3. Initial public offering and innovation. 4. Credit bureaus and credit card financing. 5. Corporate finance. 6. Forms of business organizations. 7. Strategic alliances. 8. Business combination. 9. Forms of business combinations. 10. Incorporation and industrial analysis. 11. Media selection and its significance.

Finance is an essential requirement of each business organization. It is basically, a branch of economics, which is concerned with investment, acquisition, resources allocation as well as resources management. Simply, finance deals with matters related to money and its related activities. The present book has been written in a lucid style that a layman can understand the concept, method and models of finance and management easily. The book has been written after a detailed study of concepts of finance and management.