Fundamentals of Public Relations

Contents: Preface. 1. Introduction to public relations: history, principles and functions. 2. Public relations: functions and scope. 3. Law and ethics of public relations. 4. Management of public relations. 5. MIS and Public relations in public administration. 6. Role of writing in public relations. 7. Public relations advertising. 8. Public relations with internal publics. 9. Media planning. 10. Public relations education. 11. Management-employee relations. 12. Public relations with external publics. 13. The career in public relations. 14. Financial public relations. 15. Content analysis: importance and relevance. 16. Public relations for marketing. 17. Public relations in extension. Appendices. Glossary of terms. Select bibliography. Index.

"Public relations is the management function which evaluates public relations, identifies the policies and procedures of an individual or an organisation with the public interest, and plans and executes a programme of action to earn public understanding and acceptance.

Public relations has a vast potential of employment these days. A PRO is an ambassador of his/her organisation. Image building, goodwill creation, making publics aware of policies and programmes etc. are his jobs. Basically, it is a management function being performed with journalistic professionalism and approach.

This book on public relations, is compilation of valuable information based on authoritative sources. We have tried to highlight all salient features of Public Relations in pros and cons." (jacket)