Fundamentals of Sales and Distribution Management
Contents: Preface. 1. Introduction and basic concepts. 2. Organizing and executing the sales. 3. Sales force management. 4. Overview of distribution management. 5. Managing marketing intermediaries. 6. Retail management. 7. Logistics information system and international logistics. 8. Warehouse management. Case studies. Index.
This book discusses the basic and fundamental concepts of sales and distribution management in a very simple and lucid manner to create better understanding on the subject. This book also includes a detail insight on supply chain management and retail management. This book provides a comprehensive coverage of various conceptual aspects concerned with sales and distribution management. This book will definitely be of great help for the students to grasp the fundamental concepts of sales and distribution management and further implementation of those. (jacket)
This book discusses the basic and fundamental concepts of sales and distribution management in a very simple and lucid manner to create better understanding on the subject. This book also includes a detail insight on supply chain management and retail management. This book provides a comprehensive coverage of various conceptual aspects concerned with sales and distribution management. This book will definitely be of great help for the students to grasp the fundamental concepts of sales and distribution management and further implementation of those. (jacket)
