Global Trends in Business Communication

Contents: Preface. 1. Introduction. 2. Cultural differences in business communication. 3. Communication in international business to business marketing channels. 4. The six phases of business processes business communication and the exchange of value. 5. Why good communication is good business. 6. The importance of effective communication. 7. Developing oral business communication skills. 8. International business ethics: strategies and responsibilities. 9. An analysis of the business communication skills. 10. Internet communication in the development of business relationships. 11. Informal communication in organizations: form function and technology. 12. Integrated business communications: a force for business transformation. 13. The structure of online marketing communication channels. 14. Business benefits of converged communications. 15. Strategically communicating organisational change. 16. Internal communication problems in a multinational company. Bibliography. Index.

The word communication derived from the Latin word communicate that means to impart, to participate to share or to make common. It is a process of exchange of facts, ideas, opinions and as a means that individual or organization share meaning and understanding with one another. In other words it is a transmission and interacting the facts, ideas opinion feeling and attitudes. It is the ability of mankind to communicate across barriers and beyond boundaries that has ushered the progress of mankind. It is the ability of fostering speedy and effective communication around the world that has shrunk the world and made globalization a reality. (jacket)