Globalisation and Consumerism : Issues and Challenges
Contents: Preface. 1. Rural consumers problems and prospects/N. Jayanthi. 2. Organised retailers in Kerala/Harish K. Nair. 3. Role of media in consumer protection/Hussaina Banu. 4. Green consumerism in India/Shahanaz Sultana. 5. Food safety and consumers willingness in favour of organic vegetables--an analysis/S.Angles and M. Chinnadurai. 6. Role of the telecom sector in consumer protection and welfare/M. Venkataramanan and S.V. Nandini. 7. Mandatory arbitration clause in consumer contracts/Marisport. 8. Self help groups and consumer rights under the impact of globalization/S. Shantha Kumar. 9. Retail vegetable markets and consumer\'s behaviour--an analysis/R. Prabhu and A. Anuradha. 10. Impact of mobile network service provider\'s service quality on customers satisfaction/C. Naren Kumar and B. Arun Kumar. 11. Impact of international soft drink in Indian rural market : a comparative analysis/L. Rathakrishnan and S. Balamurugan. 12. Consumer awareness on consumer act and legislations/G. Ganesan and P. Renukadevi. 13. Consumer awareness--the banker\'s way/M.N. Prabadevi and S. Gayathry. 14. Rural consumer behaviour and consumption pattern of convenience goods/Sylviya Johnsi Bai V. 15. Healthcare consumerism/C. Dhanapal. 16. Rural consumers perceptions towards store image, store patronage and store loyalty/S. Janakiraman and R. Sundaramurthy. 17. Raw material quality and market awareness of medicinal plants and changing behaviour of consumers/Manish Mishra. 18. Rural tourism--issues and challenges/S. Ramila. 19. Rural consumers--problems and prospects/B. Abirami. 20. Effectiveness of consumer awareness campaigns/M. Sumathy and Preema Rose NIchlavose. 21. Consumers brand preference on pasteurized packaged milk/M. Sumathy and S. Arun Kumar. 22. Consumerism in tribal areas of Nilgiri district/M. Jegadeeshwaran and A. Rahamath Nisha. 23. Doctor\'s awareness towards consumer protection act/M. Jayanthi. 24. Consumer choice and switching behaviour--an empirical investigation/A.M. Sakkthivel and Thomas P. Chandy. 25. Consumer awareness of secondary school students/C. Naseema and V.K. Jibin. 26. Attitudes of consumers towards marketing practices, consumerism and government regulations/U. Jerinabi and S. Kavitha. 27. Awareness of students about the consumer protection act, 1986/A. Vijayalekshmi and M. Sumathy. 28. The role of United Nations in providing a global framework for consumer protection--an overview/Anil G. Variath. 29. TQM dimension in food retailing with special reference to Calicut district, Kerala/E.K. Satheesh. Index.
This book addresses the issue of globalisation and consumerism. The methodological approach used by contributors offers a different and critical insights in the intricacies of global economic inter relations. The globalization of consumerism is creating the demand and is the force behind the next big growth cycle. As global trade continues to expand and multinational corporations spread around the globe, it is essential for an improved infrastructure. The projects that will help to build out the infrastructure, as well as the work that will be needed to maintain it, require a tremendous amount of finance and manpower.
The book is one among the pioneering attempts at examining the micro-level ramifications and implications of globalization from a consumer perspective in the Indian context. This will be a useful guide in the fields of globalisation, media, business, and marketing and a good source for the academics, research scholars and students community in social sciences, mass media and communication. (jacket)
This book addresses the issue of globalisation and consumerism. The methodological approach used by contributors offers a different and critical insights in the intricacies of global economic inter relations. The globalization of consumerism is creating the demand and is the force behind the next big growth cycle. As global trade continues to expand and multinational corporations spread around the globe, it is essential for an improved infrastructure. The projects that will help to build out the infrastructure, as well as the work that will be needed to maintain it, require a tremendous amount of finance and manpower.
The book is one among the pioneering attempts at examining the micro-level ramifications and implications of globalization from a consumer perspective in the Indian context. This will be a useful guide in the fields of globalisation, media, business, and marketing and a good source for the academics, research scholars and students community in social sciences, mass media and communication. (jacket)
