Globalization of Business

"Comprehensive and thorough, Globalization of Business will assist you in understanding globalization and its significance, challenges, and implications for today’s companies. Using proven research and actual strategies of top corporations, this reference covers pertinent information about the global context of business. This book:
— explores the world’s current economic, cultural, technological, and environmental affairs
— examines competitiveness at national and firm levels and outlines steps that competitive organizations undertake to sustain their advantage
— discusses and analyzes strategies for effective business performance
— identifies the roles of CEO’s and their qualities and functions, and gives a framework for identifying global managers
— evaluates the prospects for sustaining global leadership and contrasts global leadership and hegemony
outlines the necessary steps for creating an integrated global economy

Covering general and specific issues, this guide explains assumptions and theories of globalization in order to help you approach global issues with flexibility, attentiveness and confidence. Globalization of Business will enable readers to avoid common pitfalls and build a successful global firm that will benefit the entire business community."