Handbook of Mass Communication : Theory and Practice
Contents: Preface. 1. Introduction. 2. Mass communication: trends, traits and theories. 3. Social cognitive of mass communication. 4. Communication theory uses and gratifications. 5. Multilevel analysis in mass communication research. 6. Communication barriers in distance education. 7. Youth information and communication technologies. 8. Media and mass communication research past, present and future. 9. The Internet as mass medium. 10. The end of mass communication. 11. Mass communication and development: impact depends on strategies. 12. Theory for professional communications. 13. New media and press freedom in the developing world. 14. The role of information and communication technologies in economic development. Bibliography. Index.
Mass Communication is the term used to describe the academic study of the various means by which individual sand entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspapers and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising. Mass communication research includes media institutions and processes such as diffusion of information, and media effects such persuasion or manipulation of public opinion. In the United States, for instance, several university journalism departments were remodeled into schools or colleges of mass communication or journalism and mass communication.
Mass Communication is the term used to describe the academic study of the various means by which individual sand entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspapers and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising. Mass communication research includes media institutions and processes such as diffusion of information, and media effects such persuasion or manipulation of public opinion. In the United States, for instance, several university journalism departments were remodeled into schools or colleges of mass communication or journalism and mass communication.
